On April 22, 2026, the Faculty of Information and Communication Technology, Mahidol University (ICT Mahidol), led by Asst. Prof. Dr. Thitinan Tantidham, an instructor in the Computer Science Academic Group, together with Asst. Prof. Dr. Tipajin Thaipisutikul, Assistant to the President for Research, Mahidol University, who served as course instructors for ITDS201: Industry Problems and Experiences 2, organized a special lecture titled “Product Development: How to Make It Memorable.”
The session was honored by Asst. Prof. Dr. Yutthana Srisavat, CEO and Founder of iTax Incorporation Co., Ltd., who served as the guest speaker and shared practical insights into product development integrated with marketing strategies. The session focused on creating products and services that effectively meet the needs of target audiences, defining distinctive selling points, and building strong brand recognition to enhance competitiveness and foster sustainable business growth. The lecture was conducted for second-year students of the Bachelor of Science Program in Digital Science and Technology (DST Thai Program) in Room IT204, 2nd floor, ICT Building, Mahidol University, Salaya Campus.
